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Million Dollar Brokers: Brian Bratton hones his reputation as Rookie of the Year

Brian Bratton, a sales associate with King Industrial Realty, excels at one thing many people avoid: picking up the phone and calling a potential client you’ve never talked to before.

“I’ve never seen anybody do a better job of cold calling,” said Sim Doughtie, president of King Industrial Realty Inc. and CORFAC International. “He’s very disciplined and stays after it. He has no fear. So it’s been very successful for him. He’s always putting things in the pipeline.”

Thanks to his skills at bringing in business, Bratton has been named Rookie of the Year by the Atlanta Commercial Board of Realtors for 2019. The award is given to brokers who have been in commercial real estate for up to three years and have amassed the highest volume of sales transactions.

Bratton said he was drawn to the industrial side of commercial real estate “because of the scale and excitement of the deals as opposed to office or retail leasing,” he said. “Plus, I get to see and learn about so many different and interesting types of businesses that otherwise you would never get to experience in any other field.”

After joining King in 2017, Bratton heeded the advice of the seasoned professionals there.

“Everything is about the phone. You’ve got to dial away,” he said he’s learned. “So many people have call reluctance and they won’t pick up the phone. It was just amazing to me that there’s so many deals out there to be had. I called some people who would say, ‘You’re the first guy that’s ever called me.’”

Cold calling, as its known, requires determination to keep going, knowing that few of those calls will result in deals. Bratton, however, said he sees those phone rejections not as “no”, but as “not now.”

“I’ve called people and four months later they tell me they’re ready to sell,” he said.

At King, Bratton has been involved in projects worth more than $80 million, said Doughtie, adding that “that’s pretty unusual for somebody that young and that new in the business.”

A big part of Bratton’s plan for success is proving he is a true professional. To that end, he’s pursuing the Society of Industrial and Office Realtors (SIOR) designation.

“Being an SIOR means you are the best of the best,” said Bratton. “When clients and other brokers see those four letters after your name, they know that they are dealing with a professional of the highest caliber and that in any situation, you will do the right thing.”

He’s been a SIOR member associate for the past year and during that time, he added, he has made valuable connections and relationships. Earning a SIOR designation requires experience, education and commitment to ethics, Bratton said, and honorees must be consistent top producers in their areas.

Bratton called King Industrial Realty Inc., a professional home, as well as a place he receives mentoring and support. “I felt like there was a lot of talent here, a lot of people that I could learn from,” said Bratton. “King was going to give me the tools to be successful and invest in me and my future, and it just felt right.”

While he has been involved in bringing in a large amount of business, he said he does not consider any one deal his biggest success.

“Very rarely is there an ‘easy’ deal. A lot of times, the small deals can take more time and be more difficult than the big deals,” Bratton said. “Every deal has its own quirks and obstacles. You have to work through making each deal different from the last. So, when I get the latest deal across the finish line, that to me is my new ‘biggest success’ until the next one.”

Press: https://www.bizjournals.com/atlanta/news/2020/03/15/million-dollar-brokers-brian-bratton-hones-his.html

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King Industrial Realty Represents Highest Number of Industrial SIOR Brokers in Atlanta

In February, 2020, Randall Bryan, Vice President, King Industrial Realty in Atlanta, Georgia became the ninth (9th) King Industrial broker to earn membership status in to the Society of Industrial and Office Realtors (SIOR). According to the Georgia Chapter of SIOR, with Bryan’s addition to the ranks of SIOR brokers, King Industrial Realty now boasts the highest number of Industrial Brokers in the Atlanta Industrial Market with the much sought after SIOR designation.

 SIOR is the leading commercial real estate association, representing the world’s top producing brokers. Known worldwide, SIOR has over 3,300 representatives from 36 different countries and offers a professional designation to commercial brokers and other industry professionals, (SIOR).

  “Randall joined King Industrial Realty on July 21. 2004, and he has been working in the firm’s southwest office for the past fifteen (15) years”, said Sim Doughtie, SIOR, CCIM, MCR, SLCR, President and Managing Broker, King Industrial Realty/CORFAC International. “Congratulations to Randall for all of his hard work, dedication and persistence in achieving the prestigious SIOR designation. Now, he will be able to wear the coveted SIOR Pin!”

 King Industrial Realty, Inc. has negotiated over three billion dollars in leases and sales of warehouse, manufacturing, distribution, high-tech, and service center space throughout the metro Atlanta area since 1995. King Industrial Realty is built on two cornerstones: superior knowledge of the Atlanta industrial market and broker professionalism. King Industrial Realty is a part of CORFAC International, a network of independently owned commercial real estate brokerage firms.

 CORFAC International is comprised of privately held entrepreneurial firms with expertise in office, industrial and retail brokerage, tenant and landlord representation, investment sales, multifamily, self-storage, acquisitions and dispositions, property management and corporate services. Founded in 1989, CORFAC has 77 offices internationally. CORFAC offices completed more than 10,000 lease and sales transactions totaling 620 million square feet of space valued in excess of $8.2 billion in 2018.

Pictured: From left to right: Wilson Covington, Steve Ratchford, Jason McCart, Charlie King, Randall Bryan, Brian Bratton (Associate Member), Sally Tennant, Bradley Bays, Sim Doughtie, Bill Johnston.

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King Industrial Offers “Top Dogs” Training to New Agents

King Industrial Realty prides itself on giving their agents the most valuable resources to help them excel in the field. All current agents are encouraged to take advantage of the professional development program, Top Dogs, a step-by-step training for commercial real estate professionals. Through the core curriculum, agents learn:

  • The major commercial property types
  • The anatomy of transactions
  • Client representation roles
  • The most commonly used financial calculations
  • The tools you’ll need for success
  • The people you need to get to know to be successful

For more information on the Top Dogs program, visit: https://www.tdogs.com/

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The Cornerstones of King

Serving Metro Atlanta businesses for over 38 years, King Industrial Realty is built on two cornerstones: Superior Knowledge of the Atlanta industrial market and Broker Professionalism. At King, our focus has always been on building long-term client relationships. We work proactively to serve each client with integrity and commitment.

We are a full service industrial and commercial real estate firm with the area’s largest concentration of active industrial real estate agents that have a collective experience of more than 500 years. King Industrial Realty negotiates leases and sales for more than 5.2 million square feet of warehouse, manufacturing, distribution, high tech and service center space throughout metro Atlanta. Simply put, we know the Atlanta industrial real estate market better than any other firm. We’ve compiled that knowledge into PinPoint™, our own proprietary database and Atlanta’s most comprehensive source of industrial real estate market data.

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